contact@marketingconcurrent.nl Veenendaal · The Netherlands
Google Premier Partner, 8 years running
Strategy & growth

Brand positioning.

If you do not stand out, you compete on price. We sharpen your brand story and value proposition so you take a clear, distinctive place in your audience's mind. And we carry that positioning through consistently into your website, content and campaigns.

Sharp, distinctive brand story
Clear value proposition
Consistent brand experience across every channel
Positioning and execution under one roof
Brand positioning and branding at MarketingConcurrent Distinctive & recognisable
TRUSTED BY B2B AND B2C COMPANIES
How we work

From a vague image to
a sharp brand.

Not empty brand values on a poster, but positioning that drives choices and shows up everywhere: in your website, your content and your campaigns.
Brand research into market, audience and competition
Research & insight
01 Research

We research your market and brand

We map your audience, competitors and current brand experience. Where do you stand now, what does your audience really care about, and what room is there to set yourself apart?

That way we build positioning on facts and insight, not on assumptions.

Why brand positioning
Sharpening the brand story and value proposition
Positioning & story
02 Positioning

We sharpen your story

Together we define your positioning, core message and value proposition, and shape it into a clear brand story with a recognisable tone of voice.

Concrete guidelines that help your whole organisation tell the same, strong story everywhere.

Book a strategy call
Carrying the positioning through into every channel
Rollout & activation
03 Activation

We make your brand tangible

We carry the positioning through into your website, SEO and campaigns, so your brand is consistent and recognisable everywhere.

Strategy and execution under one roof, so your positioning does not stay stuck in a document but truly comes to life.

View our cases
Why invest in brand positioning

Try to be everyone,
and no one notices you.

A strong brand is not a luxury but a lever: it makes you recognisable, justifies your price and makes all your marketing more effective.
01
Distinctiveness

Stand out without
fighting on price.

Sharp positioning gives your audience a reason to choose you specifically. You compete on value instead of on the lowest price.

02
Recognition & trust

Be remembered
and trusted.

A consistent brand experience makes people recognise and remember you. Recognition builds trust, and trust shortens the path to the sale.

03
A lever on your marketing

Every marketing euro
works harder.

When every piece of communication reinforces the same story, your marketing adds up instead of fragmenting. Strong positioning makes SEO, ads and content more effective.

Brands with impact

Why MarketingConcurrent
for your brand positioning.

Strategists who sharpen your brand and specialists who deliver it straight away in your channels, with AI experts under the same roof.
20+
Countries of experience
15+
In-house specialists
10+
Years of brand & marketing
Sharp, distinctive brand story
Based on research & data
Concrete brand & tone-of-voice guidelines
Consistent across every channel
Carried straight through into your website
Positioning and execution under one roof
You speak directly with a senior strategist
No contracts, cancel monthly
FAQ

Frequently asked
questions.

Still have a question? Feel free to send us a message, we're happy to help.

What is the difference between brand positioning and branding?

Positioning is the strategic choice: what place do you want to occupy in your audience's mind and how do you set yourself apart from the competition? Branding is how you make that choice visible and tangible in your visual identity, tone of voice and communications. We take on both, so strategy and experience form a single whole.

Why is strong positioning important?

Without clear positioning you are one of many and you compete mainly on price. Sharp positioning makes you recognisable, justifies your price and makes all your marketing more effective, because every message reinforces the same story.

What does a positioning project look like?

We start with research into your market, audience and competition, sharpen your brand story and value proposition together, and translate that into concrete guidelines for your communications. After that we make sure the positioning carries through consistently into your website, content and campaigns.

Do you also carry the positioning through into my channels?

Yes. Because strategy and execution sit under one roof with us, we translate the positioning straight into your website, SEO, advertising and content. That way your brand feels the same everywhere and everything works together on the same story.

Meet the team

The people behind your growth.

Stefan Angelique Arjan Damien Dhieradj Eli Erik Patrick Jeroen Milan Noah Ruben Sander Simone Meet the whole team
Let's meet!

Book your
strategy call.

An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.

  • Exchange ideas with a senior strategist
  • Over coffee at our office, online or by phone
  • Personal advice, tailored to your situation, business and market
  • Advice on how AI as a lever can be used
Arjan van Veenendaal
You speak directly with a senior strategist
No account manager or sales funnel, but someone who understands your numbers.
★★★★★ 4,5 on Trustpilot B2B & B2C Premier Partner, 8 years
Reply within 24 hours on business days

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Leave your details and we'll schedule a moment together: at our office, online or by phone.

Everything we do

One partner for your entire online growth.

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