contact@marketingconcurrent.nl Veenendaal · The Netherlands
Google Premier Partner, 8 years running
SEA agency Veenendaal

Google & Microsoft Ads.

Visible right at the top of Google and Bing, exactly when your customer is searching. As a SEA agency from Veenendaal we manage €60 million in ad spend annually and steer on ROAS, CPA and revenue, powered by AI.

Google Premier Partner, 8 years running, top 3% of the Netherlands
Average ROAS of 7.4 across all managed campaigns
No contracts, cancel monthly and fully flexible
A dedicated SEA specialist, involved with your account daily
See our pricing
SEA specialist at work at MarketingConcurrent in Veenendaal Avg. ROAS 7.4 · €60M managed /yr
TRUSTED BY B2B AND B2C COMPANIES
How we work

From search intent
to returns.

No campaign on autopilot. We build a structure that steers on profit, and keep it sharp every day.
Strategy and campaign structure
Data-driven structure
01 Step 1

Strategy & campaign structure

Good SEA starts with the right foundation. We analyse your market, competitors and search intent, and build a clear account structure that fits your goals and margins.

Search, Shopping, Performance Max or Demand Gen, we choose the campaign types that perform for you, with a keyword strategy aimed at traffic that also converts.

Smart bidding with AI
AI-driven bidding
02 Step 2

Smart bidding, powered by AI

With smart bidding, sharp conversion tracking and AI-driven budget allocation, we deploy every euro of ad spend where it delivers most.

As a Google Premier Partner we get early access to beta features and new Ads innovations. Our AI layer monitors bidding strategy and keyword performance 24/7, so we act faster than a weekly manual check ever could.

Continuous optimisation and reporting
Steering on ROAS
03 Step 3

Continuous optimisation & reporting

SEA is never "done". We continuously test ads, keywords and bidding strategies and scale what works. You see everything in a live dashboard.

Your dedicated strategist reviews the results and opportunities periodically, and is simply reachable by phone and WhatsApp. We steer on ROAS, CPA and revenue, not on surface-level metrics like clicks and impressions.

MarketingConcurrent office, Google Premium CSS Partner
Up to 20% lower CPC
04 Google CSS Partner

Lower cost per click via our own CSS: SelectDeal

For 5 years running we have been a Google Premium CSS Partner through our own comparison platform select-deal.com. Active in all 22 participating EU countries.

Your Shopping ads run through our CSS instead of through Google itself, so you pay up to 20% lower CPC. The same visibility, lower costs, more margin.

SEA with impact

Why MarketingConcurrent
for your SEA.

The scale of a large agency, the short lines of a small team, powered by AI. Search engine marketing is no side activity here: in Veenendaal there is a complete SEA team that works on nothing else, every day.
€60M+
Ad spend managed per year
7,4
Average ROAS
8 jr
Google Premier Partner running
Client cases

SEA results we're
proud of.

From niche webshops to international D2C brands, our Ads campaigns steer on profit. A selection of the numbers.
iUsed case visual
+500%
Revenue
+500%
ROAS
Refurbished tech · E-commerce SEA AI bidding

iUsed: revenue +500% and ROAS +500% since launch.

Refined tracking, AI-driven bidding and early access to Google beta features, together good for 500% more revenue and a 500% higher ROAS since the start of our partnership.

Aanhangeronderdelen case visual
+530%
Revenue
+380%
ROAS
5 yrs
Partner
Niche e-commerce SEA 5+ year partner

Aanhangeronderdelenshop: 5-year partner, revenue +530%.

A multi-year partnership focused on sustainable, profitable growth instead of short spikes. Result: 530% more revenue and 380% higher ROAS since launch.

ICON. Amsterdam case visual
+900%
Revenue
+200%
ROAS
13
Countries
Fashion · D2C International SEA & Meta

ICON. Amsterdam: 13 countries at once, revenue +900%.

Successful international expansion into 13 new countries, each market with its own audiences, language and AI for local optimisation. 900% revenue growth and 200% higher ROAS since launch.

Aspect
Good SEA doesn't gamble. With the scale of €60M ad spend and AI watching 24/7, we know what delivers, and we steer on it.

Google Premier Partner, for 8 years in the top 3% of Dutch agencies.

Arjan — Managing Director
Arjan
Managing Director
Packages

Our pricing.

SEA management for webshops. The fee is a percentage of your monthly Google Ads spend, with a minimum of €495 per month.

Business

€495per month

Full campaign management for a fixed monthly fee, with no surprises. For webshops starting out with advertising or working to a limited budget.

Advanced

10%of your spend

Weekly contact and a performance guarantee: if we do not perform, you only pay the minimum. For growing webshops with a structural advertising budget.

Enterprise

9%of your spend

Everything in Advanced, plus Microsoft Ads included and a 1% lower rate on your spend. For webshops advertising more than €30,000 a month.

Spend per month
up to €5,000
€5,000 to €30,000
€30,000 to €50,000
Microsoft Ads
Optional, €100 p/m
Optional, €100 p/m
Included
Contact
Monthly call
Weekly call, available daily
Weekly call, available daily
Performance guarantee
Yes*
Yes*
Always included
See what is included with every package
  • No set-up costs
  • Keyword and campaign advice
  • Set-up, management and optimisation of all campaign types
  • Server-side tracking on purchase, add-to-cart and checkout
  • Free access to our CSS platform
  • Monthly update
  • An overview of bestsellers and underperforming products
See what is included with every package
  • No set-up costs
  • Keyword and campaign advice
  • Set-up, management and optimisation of all campaign types
  • Server-side tracking on purchase, add-to-cart and checkout
  • Free access to our CSS platform
  • Monthly update
  • An overview of bestsellers and underperforming products
See what is included with every package
  • No set-up costs
  • Keyword and campaign advice
  • Set-up, management and optimisation of all campaign types
  • Server-side tracking on purchase, add-to-cart and checkout
  • Free access to our CSS platform
  • Monthly update
  • An overview of bestsellers and underperforming products
Bespoke pricing

Advertising for more than €50,000 a month, or is there more in play than Google Ads alone? Then we agree a fixed fee or a bespoke percentage.

Get in touch

* Performance guarantee on Advanced and Enterprise: if we only reach break-even ROAS, you pay nothing more than the minimum of €495 per month. Microsoft Ads on Enterprise includes the full set-up of Microsoft Merchant Center, product feed and tracking. All rates exclude VAT and are calculated on your monthly Google Ads spend.

FAQ

Frequently asked
questions.

Still have a question? Feel free to send us a message, we're happy to help.

Which platforms do you advertise on?

Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads (Bing). We choose the channels and campaign types that deliver most for your goals and margins.

What does Google Premier Partner mean in practice?

We're among the top 3% of all Google partners in the Netherlands, 8 years running. That gives you early access to beta features, direct Google support and strategic insights ordinary partners don't get.

From what budget does SEA make sense?

We work with budgets from €500 to €500,000+ per month. More important than the amount is that the budget fits your margins and growth goal, we tailor the strategy to that.

How do you report on results?

You get a live dashboard plus regular reviews with your dedicated strategist. We steer on returns (ROAS, CPA and revenue), not on superficial metrics like clicks or impressions.

What is the difference between SEA and search engine marketing?

Nothing: SEA stands for Search Engine Advertising, and search engine marketing is the broader term for the same thing. Both are about paid advertising in search engines such as Google and Bing. Do not confuse it with SEO, which is the unpaid side. In practice they reinforce each other, so we always look together at which keywords you are better off winning organically and which ones you are better off buying.

Meet the team

The people behind your growth.

Stefan Angelique Arjan Damien Dhieradj Eli Erik Patrick Jeroen Milan Noah Ruben Sander Simone Meet the whole team
Let's meet!

Book your
strategy call.

An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.

  • Exchange ideas with a senior strategist
  • Over coffee at our office, online or by phone
  • Personal advice, tailored to your situation, business and market
  • Advice on how AI as a lever can be used
Arjan van Veenendaal
You speak directly with a senior strategist
No account manager or sales funnel, but someone who understands your numbers.
★★★★★ 4,5 on Trustpilot B2B & B2C Premier Partner, 8 years
Reply within 24 hours on business days

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Everything we do

One partner for your entire online growth.

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