Frequently asked questions.

We manage marketing budgets from €500 to €500,000 per month, with some outliers above that. Whether you're just starting out or already investing heavily: we tailor our approach to your scale and growth ambition.

Quickly. After a strategy call and approval of the quote, we usually begin onboarding within 1 to 2 weeks, after which the campaigns go live shortly.

Once the quote is approved you get access to a shared project board. We request access to your advertising accounts, analytics and shop system. We then take a baseline measurement, set up the strategy and go live. The whole process usually takes 1 to 2 weeks.

Yes, 100%. You speak for 30 minutes with a senior strategist who looks at your situation and gives you honest advice. No sales pitch, no obligation. If it clicks we carry on, and if not, you have had a free second opinion on your marketing.

Yes. Many clients start with one service (only SEA or link building, for example) and expand later. You choose between full service or a specific specialisation.

Yes, a strategist is your fixed point of contact. Behind the scenes specialists work per discipline, but you always have one face for strategy, prioritisation and reporting.

Always. Your advertising accounts are and remain yours. You have 24/7 access to your Google Ads, Meta Ads and your live reporting dashboard. If you ever want to stop, you hand nothing over, because everything is already in your name.

We work with a monthly management fee, depending on the size and complexity of your campaigns. No hidden costs, no setup fee. You pay your advertising budget directly to Google or Meta, it does not go through us. In the strategy call we discuss what a realistic investment is for your situation.

Yes. We work without long contracts, cancellable monthly. We believe you stay with us because it works, not because you have to. In practice we work with our clients for an average of 3+ years. That says more than a contract clause.

Always cancellable monthly, without long-term contracts. We believe in the strength of our work and the results we deliver: that is what keeps clients with us, not the fine print.

No. We charge no setup fee or one-off start-up costs. The management fee covers everything: strategy, setup, optimisation and reporting. So you know exactly where you stand from month 1.

We use Microsoft Teams for chat and video meetings, and we are also reachable via WhatsApp and email. We hold periodic strategy calls over Teams or in person at our office in Veenendaal. Prefer that we come to you? That works too. We adapt to whatever suits you best.

You get a live dashboard plus periodic reviews with your strategist. We steer on returns, ROAS, CPA and revenue, not on surface-level metrics like clicks or impressions.

We match that to whatever works for you. Most clients have a monthly strategy call with their dedicated strategist, plus contact in between by email or WhatsApp whenever needed. Your live dashboard is always available, so you never have to wait for a report to see how things are going.

That depends on the channel. With SEA you see traffic and data coming in within the first weeks, and we make the first optimisation round within 4 to 6 weeks. Meta and Social Ads are comparable: the first campaigns run within a week, and after 2 to 4 weeks we optimise audiences and creatives. SEO is a longer game, so expect 3 to 6 months. CRO tests go live within 2 to 3 weeks. A website migration takes 4 to 8 weeks. We promise no miracles in week 1, but from day 1 you can see what we are working on.

Three things. First: we have been a Google Premier Partner for 8 years running, which is the top 3% in the Netherlands. Second: we build our own AI systems that monitor your campaigns 24/7 and act faster than a manual check. Third: you always have a dedicated senior strategist, not a junior figuring it out. Combine that with monthly cancellable contracts and you understand why clients stay with us for an average of 3+ years.

Yes, we run campaigns in 14 countries for our clients. NL and BE are our home market; beyond that we also work in, among others, DE, FR, UK, US and Scandinavia.

Yes, we also work for companies based outside the Netherlands. A number of our clients are headquartered abroad. We switch effortlessly to English and have experience running campaigns in more than 20 countries, so the location of your company is no obstacle to a smooth collaboration.

Yes, most clients come to us with an existing account. We start with an audit, map out the quick wins and optimise from there. Your account stays in your name, we only ask for administrator access. Any historical data and learnings in the account are not lost.

Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads (Bing). We choose the channels and campaign types that deliver most for your goals and margins. For Social Ads we work with Meta (Facebook and Instagram), TikTok and LinkedIn.

CRO mainly makes sense once you have enough traffic to make A/B tests statistically significant. As a guideline: from around 20,000 visitors per month you can test and optimise quickly. The investment often pays for itself within the first month, because you get more out of the traffic you already have.

That depends on your market and margins. We work with budgets from €500 per month, but for most markets we advise at least €2,500 to gather enough data for solid optimisation. In the strategy call we work out together what is realistic for your situation.

LinkedIn Ads has higher click prices than other platforms, but you reach a very targeted professional audience. We advise at least €2,500 per month. Below that it is hard to generate enough volume, but if your audience consists of B2B decision-makers, LinkedIn is often the most effective channel.

For Meta Ads (Facebook and Instagram) we advise at least €1,500 per month. That gives you enough reach to test and optimise audiences. With a smaller budget it takes too long to gather enough data for good results.

Microsoft Ads (Bing) has lower click prices than Google, so you can already achieve results with a smaller budget. We advise at least €1,000 per month. The search volume is smaller than Google's, but the conversion rate is often higher because the audience is more business-oriented.

For TikTok Ads we advise at least €2,000 per month. You need enough budget to test several creatives, because on TikTok everything revolves around video content that ages quickly. Below that amount it is not possible to gather enough data for optimisation.

We are among the top 3% of all Google partners in the Netherlands, 8 years running. That gives us early access to beta features, direct support from Google and strategic insights that ordinary partners do not get. For you that means your campaigns benefit from the newest options before your competitors have access to them.

CSS stands for Comparison Shopping Service. Through our own platform SelectDeal we have been a Google Premium CSS Partner for 5 years, active in all 22 participating EU countries. Your Shopping ads run through our CSS instead of through Google itself, so you pay up to 20% lower cost per click. The same visibility, lower costs, more margin.

Yes, link building is a fixed part of our SEO approach. We build relevant, quality links through outreach, guest blogs and digital PR. No spammy link farms or bought links, but sustainable authority building that Google rewards.

Yes. Technical SEO is the foundation everything else rests on. We look at site speed, crawlability, structured data, Core Web Vitals, internal link structure and indexation. Without a healthy technical foundation, content and link building have half the effect.

Expect 3 to 6 months for visible growth in organic traffic. We pick up technical fixes and quick wins in the first weeks, but structural ranking improvements take time. SEO is an investment that gets stronger month over month. After 6 to 12 months we see a substantial rise in organic traffic and revenue for most clients.

SEO is not an advertising budget but a monthly investment in content, technology and authority. The exact investment depends on your market and competition. In the strategy call we discuss what is realistic for your situation and what you can expect from it.

GEO stands for Generative Engine Optimisation: making sure your brand and content are visible in AI search results from ChatGPT, Perplexity, Gemini and Copilot. More and more people search via AI instead of via Google. We make sure you are findable there too, alongside the classic search engine rankings.

Yes. We design and build conversion-focused webshops, mainly on Shopify. From design and UX to technical implementation and integrations with your ERP or payment provider. Every shop is built with performance and conversion as the starting point, not just a pretty picture.

Yes, website migrations are one of our core services. We regularly migrate from Magento, Lightspeed, WooCommerce and other platforms to Shopify. The most important part: we do it without losing traffic. All redirects, SEO value and tracking are carefully carried over.

We work daily with Shopify, Magento 2, WooCommerce, WordPress, Lightspeed and PrestaShop. We know the tracking setups, data feed structures and pitfalls of every system. Not sure whether your platform fits? Ask us in your strategy call.

Shopify is our main platform for new builds. Alongside that we work with Magento 2, WooCommerce and Lightspeed for existing shops that need optimisation or changes. We advise you honestly on which platform suits your situation, scale and growth plans best.

CRO stands for Conversion Rate Optimisation: systematically improving your website so that more visitors actually buy. Through A/B tests, user research and data analysis we find out what works and what does not. The beauty of CRO is that you get more revenue out of the traffic you already have, without extra advertising budget.

That depends on the size and complexity. A conversion-focused Shopify webshop starts from €5,000 for a standard setup. Custom work with extensive integrations (ERP, PIM, payment providers) or a large product range is higher. We always discuss upfront what you need and what the investment will be, with no surprises afterwards.

Yes. We process your data solely for your campaigns and reporting. We share nothing with third parties, store no unnecessary personal data and work in line with the GDPR. Your advertising accounts always stay in your name, and we only get the access we need to do our work.

Yes. Through your live dashboard you see the same data and insights we use. The AI signals, such as alerts on falling ROAS or keyword opportunities, are shown there so you always know what is going on. Your strategist discusses the most important points in your periodic calls.

DropMetrics is our own product management platform for e-commerce. It gives you insight into which products are profitable, where your margins are under pressure and how your range performs relative to the market. We use it internally for our clients and it is also available separately.

It is a set of production-ready systems, built by our partner AIbove, that analyse your marketing data 24/7 and propose concrete optimisations. It is not a chatbot and never replaces your strategist.

We use our own systems built by our partner AIbove, specifically for e-commerce marketing. Think automated bid strategy monitoring, anomaly detection on your campaign data, and product feed optimisation. Alongside that we deploy Google's own AI features such as Performance Max and smart bidding, but always with human oversight.