contact@marketingconcurrent.nl Veenendaal · The Netherlands
Google Premier Partner, 8 years running
Strategy & growth

Lead generation.

More enquiries, but the right ones. We build a lead engine that delivers quality leads: the right audience and high-converting landing pages, fuelled by SEO, SEA and social. Measurable, scalable and connected directly to your sales.

Quality leads, not just volume
Fuelled by SEO, SEA & social
High-converting landing pages
Measurable & connected to your CRM
Lead generation at MarketingConcurrent A predictable lead engine
TRUSTED BY B2B AND B2C COMPANIES
How we work

From scattered traffic to
a predictable lead engine.

Not a one-off campaign that brings in a few leads, but a system that consistently pulls in the right enquiries and can be steered with measurable data.
Defining audience and offer for lead generation
Audience & offer
01 Audience & offer

We sharpen your audience and offer

We define who your ideal customer is and which offer will convince them. A strong proposition and the right hook are the foundation of every good lead.

That way we attract the right people from the very first click, rather than as many clicks as possible.

Why lead generation
Traffic and high-converting landing pages
Traffic & conversion
02 Traffic & conversion

We send the right people to the right page

We bring in traffic through SEO, Google Ads and social advertising, and turn it into results on high-converting landing pages.

With CRO we continuously test and improve those pages, so that more visitors make an enquiry.

Book a strategy call
Following up, measuring and scaling leads
Follow-up & scaling
03 Follow-up & scaling

We measure, connect and scale up

We connect leads to your CRM, measure what a lead really delivers and follow up with marketing automation. AI helps us qualify faster.

Whatever works, we scale up. That way your lead flow grows predictably in step with your ambitions.

View our cases
Why invest in lead generation

No leads,
no growth.

Reach and likes don't pay the bills. In the end it comes down to enquiries and customers, and that is exactly what lead generation steers towards.
01
A full sales funnel

A constant stream
of enquiries.

Instead of peaks and troughs, you build a predictable stream of leads. Your sales team always has enough quality opportunities to follow up on.

02
Quality over volume

Talk to the
right people.

By targeting and qualifying sharply, you get leads that genuinely match your offer. Less time wasted, a higher chance of closing a deal.

03
Measurable return

Know what a
lead is worth.

With the right measurement you know exactly what a lead and a customer cost and deliver. That way you steer on return and scale up what works.

Leads with impact

Why MarketingConcurrent
for your lead generation.

One team that masters traffic, conversion and follow-up, with SEO, advertising and CRO specialists and AI experts under one roof.
20+
Countries of experience
15+
In-house specialists
8 years
Google Premier Partner
Steering towards quality leads
SEO, SEA & social from one team
High-converting landing pages
CRO: continuous testing & improvement
CRM integration & marketing automation
Measurable down to revenue and ROI
AI for qualification & follow-up
No contracts, cancel monthly
Client cases

More leads we're
proud of.

From local service providers to international brands, our approach delivers structurally more and better-qualified leads. A selection of the numbers.
The Neon Company case visual
+73%
Leads
−11%
CPA
Interior · D2C Google Ads International

The Neon Company: +73% more leads, CPA −11%.

Substantially increased the number of leads through Google Ads and improved profitability with an 11% lower CPA. On top of that, several new countries were launched successfully.

Lavos Reiniging case visual
+1100%
Leads
−22%
CPA
Cleaning · Local service Google Ads Lead generation

Lavos Reiniging: +1100% more leads since start.

Enormously grew the number of leads through Google Ads and made big strides in profitability, with a 22% lower cost per lead (CPA) since the start of our collaboration.

Circular IT group case visual
+144%
Organic (YoY)
5+
Countries
Refurbished IT · B2B SEO International

Circular IT group: +144% organic growth year-on-year.

Achieved +144% organic growth (YoY) in a competitive market. The formula: an international strategy with a sharp mix of technique, high-quality content and authoritative link building.

FAQ

Frequently asked
questions.

Still have a question? Feel free to send us a message, we're happy to help.

What exactly is lead generation?

Lead generation is the structured process of attracting potential customers who show interest in your product or service, for example through an enquiry, quote request, download or sign-up. We make sure the right people find you and take the step to get in touch.

Which channels do you use to generate leads?

That depends on your audience and goals. We often combine SEO, Google Ads, social advertising and high-converting landing pages, so you bring in leads in the short term while building a sustainable stream. We choose the channels where your audience actually is.

Do I get quantity or quality?

Quality. Lots of leads that never buy only cost you time. We steer towards leads that match your ideal customer, with the right targeting, message and qualification, so your sales team talks to the right people.

Can you connect lead generation to my CRM?

Yes. We can have leads flow automatically into your CRM and follow up with marketing automation, so no enquiry ever slips through the cracks. We use AI to qualify and follow up faster.

Meet the team

The people behind your growth.

Stefan Angelique Arjan Damien Dhieradj Eli Erik Patrick Jeroen Milan Noah Ruben Sander Simone Meet the whole team
Let's meet!

Book your
strategy call.

An honest, in-depth and no-obligation advice session about your business and your biggest growth opportunities in online marketing & AI.

  • Exchange ideas with a senior strategist
  • Over coffee at our office, online or by phone
  • Personal advice, tailored to your situation, business and market
  • Advice on how AI as a lever can be used
Arjan van Veenendaal
You speak directly with a senior strategist
No account manager or sales funnel, but someone who understands your numbers.
★★★★★ 4,5 on Trustpilot B2B & B2C Premier Partner, 8 years
Reply within 24 hours on business days

Request your call

Leave your details and we'll schedule a moment together: at our office, online or by phone.

Everything we do

One partner for your entire online growth.

Chat with us