Google Premier Partner
Meta Business PartnerWhat are backlinks?
Backlinks are links from other websites to your website. Search engines such as Google use them as a signal that a page is worth referring to. For Google, the quality and relevance of the websites linking to you matter more than the sheer number of links.
Why are backlinks important?
- Trust signal: links from reliable, relevant sites help your visibility.
- Referral traffic: visitors click through from the other website.
- Discovery: search engines find new pages by following links.
Examples of backlinks
- A mention with a link in a trade magazine or industry publication.
- A link from a regional newspaper to a local contractor.
- A supplier’s partner page that links to your store.
How do you build backlinks?
Earn backlinks with content others want to mention, such as original research, useful tools or guides. Also work on PR, partnerships and mentions within your industry. Do not buy links or swap them in bulk, as that goes against Google’s guidelines. Need help? Take a look at our link building service.