What are ad policies?

Ad policies are the set of Google rules that ads, landing pages and advertisers must follow. Ads that break the rules can be disapproved or limited in where they show, and serious or repeated violations can lead to an account suspension. The policies are updated regularly.

Why are ad policies important?

Fewer disapprovals: if you know the rules, you resubmit fewer ads.
Protect your account: repeated violations can lead to restrictions or suspension.
Trust: the rules are meant to prevent misleading ads.

Examples of ad policies

An ad with an exaggerated promise such as “guaranteed number 1” can be disapproved.
Sensitive topics, such as gambling or financial products, come with extra requirements.
Using a competitor’s brand name in the ad text is restricted.

How do you deal with ad policies?

Check the status of your ads in Google Ads regularly. If one is disapproved, adjust the text or the landing page and resubmit it. If you are unsure about a rule, read Google’s current policy or ask a specialist, for example through Google Ads management.

Ad policies