Google Premier Partner
Meta Business PartnerWhat is a manager account (MCC)?
A manager account (MCC) is a Google Ads account that lets you manage several other Google Ads accounts under one login. MCC stands for My Client Center, the old name. From the manager account you see overviews and reports for all linked accounts and switch between accounts without logging in again.
Why is a manager account (MCC) important?
- Overview: you manage all accounts in one place.
- Access control: you give colleagues access to only the accounts they need.
- Efficiency: you work with one login instead of many.
Examples of a manager account (MCC)
- An agency manages 15 client accounts from one manager account.
- A store with a separate account per country manages them together.
- A company with several brands keeps the accounts separate yet together.
How do you set up a manager account (MCC)?
Create a manager account, link the accounts of your clients or business units and give staff the right access per account. Make sure a client stays the owner of their own account. More about Google Ads campaigns.