What is Google Ads Editor?
Google Ads Editor is free desktop software from Google that lets you prepare changes to your Google Ads accounts offline and then post them. You download your account, edit campaigns, ad groups, keywords and ads in bulk and review the changes before posting. The program is useful for large accounts.
Why is Google Ads Editor important?
- Saves time: you change many items at once.
- Prepare offline: you work on changes calmly and review them before posting.
- Copy and paste: you move campaigns and ad groups between accounts.
Examples of Google Ads Editor
- A store updates the headlines of 200 ad groups in one go.
- A plumber copies a campaign for 20 towns and changes the location in each copy.
- An agency prepares changes for several client accounts.
How do you work with Google Ads Editor?
First get the latest version of your account, so you do not overwrite a colleague’s work. Make your changes, review them in the overview and post them to Google Ads. Afterwards, check in your account that everything arrived. More about Google Ads campaigns.