Keywords

What are keywords?

Keywords are the words or phrases people type into a search engine to find something, and the terms you want your pages to be found for. A keyword can be a single word, but also a whole sentence. They are also called search terms or search queries.

Why are keywords important?

• Match your audience: keywords show which language your customers use.
• Direction for your content: for each page you know what it should be about.
• Measurable: you can track which keywords you are visible for and how that changes.

Examples of keywords

• “seo agency”
• “plumber Leeds”
• “how long does a boiler last”

How do you use keywords?

Choose one main keyword per page that fits what the page offers, and use it in the title, the heading and the first paragraph. Start with keyword research to see what your customers search for (on-page SEO).