What are branded keywords?

Branded keywords are search queries that contain the name of a brand, company or product, such as “Miller Plumbing quote”. Someone searching this way already knows the brand and often wants the website, contact details or a product. Searches without a brand name are called non-branded.

Why are branded keywords important?

A measure of awareness: growth in branded searches shows your brand is becoming better known.
High intent: people who search for your brand usually convert more often.
Honest SEO numbers: separating branded from non-branded shows whether you are really reaching new visitors.

Examples of branded keywords

“Miller Plumbing contact”
“Golden Crust Bakery opening hours”
“Seaview Store returns”

How do you use branded keywords?

Filter on your brand name in Google Search Console to separate branded from non-branded traffic. Make sure your website and your Google Business Profile rank first when someone searches for your brand. Always report SEO results separately from branded traffic. We do exactly that in our SEO approach.

Branded keywords