What is a focus keyword?

A focus keyword is the one keyword you primarily want a page to rank for. It is the topic of the page and matches the search intent of the visitor. You usually choose one focus keyword per page, supported by related search terms that appear naturally in the text.

Why is a focus keyword important?

Clear topic: search engines and visitors know right away what the page is about.
No overlap: each page targets its own keyword, so pages do not compete with each other.
Focus while writing: your text stays on topic.

Examples of a focus keyword

“plumber Manchester” for a plumber’s service page.
“underfloor heating cost” for a blog article.
“women’s running shoes” for a category page in an online store.

How do you choose a focus keyword?

Pick the keyword through keyword research and check what already appears in the search results. Use it in the title, the H1, the first paragraph and the URL, but write naturally and do not overdo it. Read more about the approach in our on-page SEO service.

Focus keyword