Google Premier Partner
Meta Business PartnerWhat is a category page?
A category page is a page in an online store or website that groups products or articles of the same type, such as all running shoes. It targets broad searches and is often the most important SEO page of a store. Visitors use it to compare options and click through to a product.
Why is a category page important?
- Broad keywords: category pages can rank for terms with a lot of search volume.
- Strong structure: they connect your homepage to your products.
- Browsing visitors: someone searching for “running shoes” is often still comparing.
Examples of a category page
/running-shoeswith all models on one page.- A subcategory such as
/running-shoes/trail-shoes. - A blog category that groups all articles about SEO.
How do you use a category page?
Give every category page a unique heading and a short, useful introduction above or below the products. Choose categories with keyword research, limit duplicate filter URLs with a canonical tag, and link to them from the menu and breadcrumbs. You can read more about optimizing stores under e-commerce stores.