[email protected]Veenendaal · The Netherlands
Google Premier PartnerMetaMeta Business Partner
SEO

Pagination

Definition in short: Splitting a long list across several pages, such as pages 1, 2 and 3 of a category.

What is pagination?

Pagination is the splitting of a long list, such as products in a category or articles on a blog, across several numbered pages. Each page has its own URL. Google no longer uses the old rel="next" and rel="prev" links, so search engines find the pages through ordinary links.

Why is pagination important?

  • Fast pages: you do not load a hundred products at once.
  • Findable content: search engines also reach the products behind page 2 and beyond.
  • Overview: visitors can work through a big list in parts.

Examples of pagination

  • /running-shoes?page=2 in a store category
  • A blog overview with “Previous” and “Next” buttons
  • A search results list with numbered pages

How do you use pagination?

Use ordinary links to every page, give each page a canonical tag pointing to itself and do not set the pages to noindex if you want the products on them to be found. Read more under e-commerce stores.