What are breadcrumbs?

Breadcrumbs are a navigation trail at the top of a page that shows where you are within the website, for example Home › Shop › Running shoes. Each step is a link to a higher-level category. This helps visitors and search engines understand the structure of the site.

Why are breadcrumbs important?

Easier navigation: visitors jump back to a parent category with one click.
Extra internal links: each step reinforces how your pages connect.
Clear structure: Google reads your site’s hierarchy more easily, especially with breadcrumb schema.

Examples of breadcrumbs

Store: Home › Shoes › Running shoes › Trail shoes
Blog: Home › Blog › SEO › Keyword research
Service page: Home › Services › Local SEO

How do you use breadcrumbs?

Use breadcrumbs on pages that sit deeper in your site, such as categories, products and articles. Let the trail follow the real structure of your site and add breadcrumb schema. Most CMSs and themes have a setting for this. You can read more under technical SEO.

Breadcrumbs