Internal links

What are internal links?

Internal links are links from one page to another page on the same website. They help visitors navigate and show search engines which pages belong together and which pages matter most. Menus, links within text and links in the footer are all internal links.

Why are internal links important?

• Discoverability: search engines find new pages through links from existing pages.
• Sharing value: you pass link value from strong pages to pages that need to rank better.
• Context: the anchor text tells what the target page is about.

Examples of internal links

• A blog post about wine glasses that links to the wine glasses category page.
• A service page that links in its text to a matching case study.
• A breadcrumb trail at the top of a product page: Home, Wine, Red wine.

How do you use internal links?

Link from relevant text to the pages you want to rank, using descriptive anchor text instead of “click here”. Keep important pages only a few clicks from the homepage and make sure no page is left without internal links (on-page SEO).