Pillar page

What is a pillar page?

A pillar page is a comprehensive page that covers a broad topic as a whole and links to more detailed articles on its subtopics. Such a page is the center of a group of related content. Search engines and readers can therefore quickly see that your website knows a lot about that theme.

Why is a pillar page important?

• Clear structure: visitors quickly find the right subtopic.
• Strong internal links: the page gathers authority and spreads it across related articles.
• Demonstrated expertise: a complete overview shows that you know the topic well.

Examples of a pillar page

• “The complete guide to solar panels” linking to articles on costs, grants and maintenance
• A main page on bookkeeping for freelancers that links to separate explanations of VAT, invoices and tax
• An overview page on garden care, worked out season by season

How do you use a pillar page?

Choose a broad topic you have plenty to say about, create a clear overview page and write a separate article for each subtopic. Link back and forth. Need help? Look at content marketing.