Keyword research

What is keyword research?

Keyword research is the process of finding out which keywords your audience uses, how often they are searched for and how hard it is to rank for them. The result is a list of keywords that you match to pages. It forms the foundation of any SEO strategy.

Why is keyword research important?

• Know what customers search for: you write about topics that people truly look for.
• Choose smarter: you see where you have opportunities and where competition is too strong.
• Less guesswork: every page gets a clear purpose and you waste less time.

Examples of keyword research

• Browsing Google’s search suggestions and People also ask
• Checking in Google Search Console what you already appear for
• Using a tool such as Google Keyword Planner, Ahrefs or Semrush for volume and difficulty

How do you do keyword research?

Collect topics, expand them with a tool, assess them on search volume, keyword difficulty and search intent, and match the best ones to a page (SEO). Repeat the research regularly, because search behaviour changes.