What is an SEO strategy?

An SEO strategy is a plan that sets out how you reach your business goals through search engine optimization. It defines which topics and keywords you want to be visible for, which technical, content and link improvements are needed, in what order you carry them out and how you measure the result.

Why is an SEO strategy important?

Focus: you choose the opportunities that pay off most instead of doing everything at once.
Alignment with goals: SEO is about revenue or leads, not only about traffic.
Measurable: with goals set in advance, you can see what works and what doesn’t.

Examples of an SEO strategy

Local contractor: becoming visible in the region with local pages and a well-kept Google Business Profile
Online store: optimizing category and product pages, supported by a buying guide
B2B service provider: articles on the questions decision makers search for

How do you create an SEO strategy?

Start with your goals and a baseline measurement, for example through an audit. Then do keyword research, set priorities and plan technical fixes, content and link building on a timeline. Track progress in Google Search Console and Analytics and adjust the plan regularly. See SEO.

SEO strategy