On-page SEO

What is on-page SEO?

On-page SEO is the optimization of everything on your own pages that search engines and visitors see or read. Think of the content, the title and headings, the meta description, internal links, images with alt text and the URL. The goal is for a page to give a clear answer to a search question.

Why is on-page SEO important?

• You are in control: unlike links from others, you decide everything on the page yourself.
• Clear to Google: a good structure helps search engines understand your topic.
• Better for visitors: clear headings and text make the page more pleasant to read.

Examples of on-page SEO

• The keyword in the title, the H1 and the first paragraph
• A short, descriptive URL such as /shoes/running
• Internal links to related pages
• Images with descriptive alt text

How do you use on-page SEO?

Choose one topic per page and answer the searcher’s question completely. Work that topic into the title, headings and text, link to related pages and check the images. See our approach to on-page SEO.