What is an SEO audit?

An SEO audit is a systematic review of a website’s technical, content and link-related factors that affect how well it can be found in search engines. The result is a prioritized list of problems and opportunities, such as slow pages, duplicate content or missing titles, with a recommendation for each.

Why is an SEO audit important?

Hidden problems: you uncover errors that cost traffic, such as broken links or pages that are not indexed.
Clear priorities: you know what to fix first for the biggest effect.
A baseline: you can compare later results with the situation before the improvements.

Examples of an SEO audit

Technical: crawl errors, redirects, loading speed and Core Web Vitals
Content: thin content, duplicate content and missing headings
Links: broken links and the quality of backlinks

How do you carry out an SEO audit?

Crawl your website with a tool, review the indexing and performance data in Google Search Console and work through the findings by category. Give each issue a priority and schedule the fixes. Repeat the audit after major changes, and for example once a year. Want help? Take a look at our SEO service.

SEO audit