Off-page SEO

What is off-page SEO?

Off-page SEO covers all activities outside your own website that can increase your visibility in search engines. The best known is earning backlinks from other websites. Brand mentions, reviews and digital PR also help search engines and readers see you as a trustworthy source.

Why is off-page SEO important?

• Authority: links and mentions from trusted sites show that others rely on you.
• More reach: visitors also find you through channels other than Google.
• Competitive edge: you stand out from sites that only have good copy.

Examples of off-page SEO

• A link from an industry site to your research report
• A guest post on a trade blog that links to your website
• A mention of your company in a regional newspaper
• Customer reviews on Google and other platforms

How do you use off-page SEO?

First create something worth linking to, such as a study or a handy tool. Then approach relevant sites and actively ask for reviews. Avoid buying links. Need help? See our approach to link building.