What are brand mentions?

Brand mentions are references to your brand name on other websites, in articles, reviews, forums and social media, with or without a link. They show how often and in what context your company is talked about, and they can play a role in search results and AI answers.

Why are brand mentions important?

Building trust: mentions in reliable sources strengthen your reputation.
Visibility in AI: AI assistants draw on sources in which brands are named.
Link opportunities: a mention without a link can often be turned into one.

Examples of brand mentions

An agency is named as an expert in a trade magazine.
A customer mentions your store in a review.
A forum thread in which your service is recommended.

How do you use brand mentions?

Search for your brand name, for example with an alert service such as Google Alerts, to find mentions. When a mention has no link, politely ask for one. Build new mentions through PR, guest contributions, customer reviews and industry events. See also our link building service.

Brand mentions