NAP details

What are NAP details?

NAP details are the name, address and phone number of a business. In local SEO they are the foundation: when these details are the same on your website, your Google Business Profile and in business directories, search engines can reliably recognize your business as one and the same entity.

Why are NAP details important?

• Trustworthiness: matching details across different places give search engines confidence.
• Less confusion: customers do not end up at an old address or a wrong number.
• A strong local base: consistent details support your visibility in local results.

Examples of NAP details

• The same spelling of the business name everywhere, rather than alternating between “Smith’s Bakery” and “Smith Bakeries Ltd”
• An address in the same format on your website, Google Business Profile and Facebook
• One fixed phone number in the footer and on the contact page

How do you use NAP details?

Decide on one fixed format and use it everywhere. Check your Google Business Profile, your website and the largest directories, and correct any outdated details. See our approach to local SEO.