What is a knowledge panel?

A knowledge panel is an information box that Google shows for a search on a person, business, place or other topic. It displays key facts, such as a description, images, a website and social profiles. The information comes from the Knowledge Graph and from sources such as Wikipedia and Google Business Profile.

Why is a knowledge panel important?

Visibility: the panel takes up a lot of space when people search for your brand name.
Trust: a complete panel makes your business recognizable and credible.
Control: once you claim the panel, you can suggest changes.

Examples of a knowledge panel

A panel with address, opening hours and reviews for a local bakery.
A panel with a biography and photo for a well-known entrepreneur.
A panel with logo, founder and social profiles for a well-known brand.

How do you get or claim a knowledge panel?

Google decides itself whether a knowledge panel appears. If one already exists, you can claim it and suggest changes after verifying who you are. Support it with consistent details, schema markup and a complete Google Business Profile (local SEO).

Knowledge panel