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SEO

Sitelinks

Definition in short: Extra links under a search result that lead directly to important pages of that website.

Sitelinks are extra links that Google shows under a search result and that point directly to important parts of a website, such as “Contact” or “Pricing”. They appear mostly for searches on a brand name. Google picks them automatically based on the structure of your site; you can’t set them directly.

  • More space: your result takes up more room and competitors are pushed down.
  • Quick navigation: visitors land directly on the right page.
  • A professional look: sitelinks make your brand look bigger and more established in the results.
  • A search for the brand name: links to Services, About us, Contact and Blog
  • Online store: Women, Men, Sale and Returns
  • Local service provider: Request a quote and Service area

You can’t request sitelinks, but you can improve your chances. Provide a clear site architecture, logical menus, short descriptive page titles and good internal links, so Google can see which pages matter. Sitelinks only appear when Google considers them useful. See SEO.