Google Premier Partner
Meta Business PartnerWhat is the Knowledge Graph?
The Knowledge Graph is Google’s knowledge database of facts about people, businesses, places and things, and the connections between them. Google uses the Knowledge Graph to understand searches and to show answers and information panels. This is how Google knows that a brand name belongs to a particular company.
Why is the Knowledge Graph important?
- Understanding brands: Google recognizes your business as an entity of its own, apart from individual keywords.
- Information panels: data from the Knowledge Graph can become visible next to your brand name.
- AI answers: clear entities can help connect your brand with your services.
Examples of the Knowledge Graph
- Google knows that Cambridge is a city in England.
- A search for a company name immediately shows its address, website and opening hours.
How do you get into the Knowledge Graph?
You cannot add yourself, but you can help Google. Use consistent business details, add schema markup for your organization and earn reliable mentions, such as a Google Business Profile and trade media. There is no guarantee (technical SEO).