What are local citations?

Local citations are mentions of a business’s NAP details (name, address and phone number) on other websites, such as business directories, trade associations and map services. A link is not required. Google can use such mentions to check that business details are correct, which can support local visibility.

Why are local citations important?

Credibility: consistent details in several places confirm that your business exists.
Local visibility: they can contribute to a better position in local search results.
New customers: people find you through directories, map apps and comparison sites.

Examples of local citations

A listing in Google Business Profile, Apple Maps and Bing Places.
A listing in an industry directory or on the website of the local chamber of commerce.
A regional news site that mentions your address and phone number.

How do you use local citations?

Choose one fixed way of writing your name, address and phone number and use it everywhere. Start with the major platforms, then add relevant industry and regional directories and correct inconsistent or duplicate listings (local SEO).

Local citations