LLM SEO

What is LLM SEO?

LLM SEO is the practice of optimizing your website and brand to be mentioned and cited in answers from large language models (LLMs) such as ChatGPT, Gemini and Claude. It overlaps heavily with GEO, AEO and AI SEO: these are different names for largely the same goal, namely visibility in AI answers.

Why is LLM SEO important?

• New search behavior: more and more people put their question to an AI assistant instead of Google.
• Brand at the center: language models often mention brands that are clearly named in many reliable places.
• Building on SEO: good content, technical health and authority remain the foundation.

Examples of LLM SEO

• A clear fact page about your services, prices and service area.
• Mentions of your brand in trade media and on review sites.
• A frequently asked questions section that answers customer questions directly and briefly.

How do you do LLM SEO?

Make sure your site is accessible to crawlers, write short, factual answers to customer questions and earn brand mentions on reliable sites. There is no guarantee that a model will mention you; check regularly what ChatGPT and Gemini say about your brand (GEO).