What is AI SEO?
AI SEO is a broad term that can mean two things: making your website visible in AI answers from tools such as Google and ChatGPT, or using AI tools to do SEO work faster. The first meaning overlaps with GEO, AEO and LLM SEO. There is no fixed, official definition.
Why is AI SEO important?
- New search routes: people ask AI assistants questions instead of searching.
- Same foundation: good SEO remains the basis for visibility in AI answers.
- Efficiency: AI tools speed up tasks such as research and analysis.
Examples of AI SEO
- A contractor adjusts a service page so AI assistants can quote the service area and prices.
- A store uses AI to group thousands of keywords.
- A B2B agency checks monthly whether its brand appears in AI answers.
How do you use AI SEO?
Start with strong SEO: clear content, a sound technical setup and reliable sources. Then add answer-focused copy. Let AI tools assist only, and check the facts yourself. We cover visibility in AI answers under GEO.