AEO (Answer Engine Optimization)

What is AEO?

AEO (Answer Engine Optimization) is the practice of structuring content so that search engines, voice assistants and AI assistants can take a direct answer from it. The term overlaps with GEO, AI SEO and LLM SEO: all four are about being visible inside answers rather than only in a list of links.

Why is AEO important?

• Answers without a click: people increasingly see the answer before they ever open a website.
• Getting mentioned: a source that answers clearly has a better chance of being named in an answer.
• Stronger content: clear questions and answers also help ordinary visitors.

Examples of AEO

• A heading such as “How much does a new boiler cost?” with a two-sentence answer right below it.
• An FAQ block on a service page that uses real customer questions.
• A comparison table that gathers the key facts in one place.

How do you use AEO?

Put the question in a heading and answer it directly in the first paragraph, without a detour. Then add explanation, examples and sources. There is no fixed standard, so measure what works in search results and AI answers. You can read more about becoming visible in AI answers under GEO.