What is technical SEO?

Technical SEO is the optimization of a website’s technical foundation, so search engines can crawl, render and index it properly. It covers things like loading speed, mobile display, HTTPS, site structure, sitemap, robots.txt and structured data. Without a healthy technical base, good content doesn’t reach its full potential.

Why is technical SEO important?

A requirement for indexing: a page that Google can’t crawl or render won’t appear in the results.
A better user experience: fast, secure and mobile-friendly pages keep visitors engaged.
The foundation for the rest: content and links pay off more on a technically healthy site.

Examples of technical SEO

Improving Core Web Vitals by compressing images
Fixing duplicate pages with a canonical tag
Submitting an XML sitemap and checking robots.txt
Setting up redirects when a website moves

How do you apply technical SEO?

Start with a technical audit: crawl the website, review the indexing and Core Web Vitals reports in Google Search Console and fix issues in order of impact. Check again after every major change, such as a new website or a migration. Read more about our approach under technical SEO.

Technical SEO