What is link building?

Link building is the practice of earning links from other websites to your own website, to increase your authority and visibility in search engines. It is a key part of off-page SEO. The quality and relevance of the linking site count for more than the number of links.

Why is link building important?

Authority: links from reliable sites remain an important signal for Google.
Traffic: a link in the right place also sends visitors directly.
Brand awareness: mentions on other sites increase your visibility.

Examples of link building

A guest post on an industry website with a link to your site.
A press release picked up by a regional news site, with a link.
A supplier or partner that mentions your business with a link on its website.

How do you do link building?

First create content that is worth linking to, such as research, useful tools or clear guides. Then approach relevant websites, partners and media. Do not buy links or swap them in bulk: Google treats that as link spam. See how we approach link building.

Link building