Dofollow

What is dofollow?

Dofollow is the informal name for a regular link without a nofollow attribute. Search engines may follow such a link and can take it into account when assessing the page it points to. There is no separate dofollow attribute: a link is dofollow as long as it carries no rel attribute such as nofollow, sponsored or ugc.

Why is dofollow important?

• Valuable backlinks: editorial dofollow links from trustworthy sites support your visibility.
• Internal links: regular links draw attention to your important pages within your own site.
• A deliberate choice: you decide which links you pass on and which you do not.

Examples of dofollow

• <a href="https://example.com/">web design agency</a> is a regular dofollow link.
• <a href="https://example.com/" rel="nofollow">web design agency</a> is not a dofollow link.
• A mention in an industry blog without a rel attribute counts as dofollow.

How do you use dofollow?

Leave links to your own pages and to trustworthy sources as regular dofollow links. Use rel=sponsored for paid links and rel=ugc for links in comments. Want to earn dofollow backlinks? See our link building approach.