Google Premier Partner
Meta Business PartnerWhat is People Also Ask?
People Also Ask is a part of Google’s search results with clickable questions related to your search. When you click a question, a short answer unfolds with a link to its source. After each click, new questions can appear below it, which makes the list effectively endless.
Why is People Also Ask important?
- Extra visibility: your page can be shown as a source, even if you are not ranking first.
- Insight into questions: you see which questions people ask about a topic.
- Content ideas: the questions show what your text should answer.
Examples of People Also Ask
- For “running shoes”, the question “How often should you replace running shoes?”
- For “boiler”, the question “How long does a boiler last?”
- For “accountant”, the question “How much does an accountant cost per month?”
How do you use People Also Ask?
Search your topic in Google and note the questions. Answer them in your text under a heading of their own, giving a short, clear answer first and the explanation afterwards. Read more under content marketing.