What are SERP features?

SERP features are all the elements of a search results page that go beyond the regular organic results, such as featured snippets, “People also ask”, local map results, images, videos and AI overviews. Google decides per query which features appear and can change them at any time.

Why are SERP features important?

Extra visibility: one page can appear in several elements at once.
Different opportunities: sometimes a feature is easier to win than the first position.
Fewer clicks: features sometimes answer the question in the results already, which changes your traffic expectations.

Examples of SERP features

Featured snippet: an answer box at the top of the results
Local pack: three businesses with a map
People also ask: expandable questions with short answers
Images and videos: visual blocks between the results

How do you win SERP features?

Search for your main keywords and note which features appear. Answer questions in a short, clear paragraph under a fitting heading, add structured data where relevant and keep your Google Business Profile up to date for local queries. See local SEO.

SERP features