Google Premier Partner
Meta Business PartnerWhat is transactional search intent?
Transactional search intent is the goal of a person who uses a search to complete an action, such as buying, ordering, booking or requesting a quote. These searchers sit at the bottom of the funnel and have often already decided what they want. It is one of the four main types of search intent.
Why is transactional search intent important?
- Highest conversion potential: the searcher wants to act, not read more.
- Direct revenue: pages that match these searches bring in orders and enquiries.
- Clear page requirements: for these searches Google mostly shows product, category and service pages.
Examples of transactional search intent
- “buy men’s jeans online”
- “request loft conversion quote”
- “book hairdresser Manchester”
How do you use transactional search intent?
Send these searches to a page that leads straight to action: a product page, a category page or a service page with a clear button, a price indication and few distractions (e-commerce stores).