SERP

What is a SERP?

SERP stands for Search Engine Results Page: the page of results that a search engine shows after a query. A SERP usually contains organic results, ads and extra elements such as featured snippets or AI overviews. Its content differs per query, location, device and person.

Why is a SERP important?

• This is where decisions happen: the SERP determines which results people see and click.
• Competition at a glance: you see who already ranks and which type of content Google picks for that query.
• More and more elements: ads and AI overviews can push organic results further down.

Examples of a SERP

• Organic: the regular results from websites
• Paid: ads above and below the results
• Extras: a map with local businesses, “People also ask” or an AI overview

How do you analyze a SERP?

Search for your main keyword in a private window and look at which types of pages appear: articles, product pages, videos or maps. Adapt your content to what Google evidently wants to show and see which extra elements offer opportunities. See SEO.