What is the Maximize conversions strategy?

The Maximize conversions strategy is a bid strategy within Smart Bidding in which Google Ads spends your budget in a way that gets you as many conversions as possible. You do not state a cost per conversion: the system sets the bid in each auction. The result depends on your budget, your tracking and your ads.

Why is the Maximize conversions strategy important?

Easy to start: you do not need to know your cost per conversion in advance.
Fits a fixed budget: the budget is used to maximize the number of conversions.
Costs can fluctuate: without a target there is no upper limit on the cost per conversion.

Examples of the Maximize conversions strategy

A local installer with a €30 daily budget wants as many quote requests as possible.
A new account with solid conversion tracking starts with this strategy to collect data.
A B2B software company sees the cost per demo request creeping up and switches to a target CPA.

How do you use the Maximize conversions strategy?

Use this strategy when all conversions are worth roughly the same to you and your budget is fixed. Check that conversion tracking only counts real actions, because Google optimizes for what you measure. After the learning phase, look at the cost per conversion and switch to a target CPA if needed. Read more about Google Ads campaigns.

Maximize conversions