What is conversion tracking?

Conversion tracking is the measurement of the actions visitors take after clicking on an ad, such as a purchase, a form or a phone call. In Google Ads it works with a tag on your website or by importing data. This shows you which campaigns and keywords actually deliver results.

Why is conversion tracking important?

Insight into return: without measurement you only know what a click costs, not what a customer costs.
Fuel for Smart Bidding: automated bid strategies need conversion data to learn.
Honest reporting: you back up budget decisions with numbers instead of gut feeling.

Examples of conversion tracking

A tag that measures a purchase on the thank-you page of an online store.
Phone calls from the ad or from the website that count as conversions.
An import of won quotes from the CRM.

How do you use conversion tracking?

Decide on the most important results, place the tag on your website and create a conversion action for each result. Then use a test order or test form to check that the conversion is actually counted. A solid measurement setup is the basis of your analytics and dashboards.

Conversion tracking