What is Bing Webmaster Tools?

Bing Webmaster Tools is a free tool from Microsoft that lets you manage and measure how visible your website is in the Bing search engine. It shows search performance, indexing and errors, and lets you submit a sitemap. It is the Bing equivalent of Google Search Console.

Why is Bing Webmaster Tools important?

Its own audience: Bing is a search engine with its own users.
Beyond Bing: Bing data plays a role in services such as Microsoft Copilot.
Extra insight: you sometimes spot technical problems there that you miss elsewhere.

Examples of Bing Webmaster Tools

Submitting a sitemap so Bing finds your pages faster.
Checking which queries earn you clicks in Bing.
Importing your site from Google Search Console.
Notifying Bing of new or changed URLs through IndexNow.

How do you use Bing Webmaster Tools?

Create a free account, add your website and verify it. The easiest route is importing from Google Search Console. Then submit your sitemap and check the indexing and error reports regularly. You can read more about a solid foundation under technical SEO.

Bing Webmaster Tools