Google Premier Partner
Meta Business PartnerWhat is a content audit?
A content audit is a systematic review of all the pages and articles on a website. Each page is assessed on performance, quality and freshness to decide whether it stays, gets improved, is merged with another page or is removed. The result is a concrete action plan for your content.
Why is a content audit important?
- Overview: you see which pages bring in traffic and which do not.
- Quick wins: improving an outdated or weak page is often faster than writing a new one.
- Better focus: you stop publishing pages that compete with each other or add nothing.
Examples of a content audit
- A spreadsheet listing traffic, rankings and conversions per URL.
- A decision per page: keep, improve, merge or remove.
- A blog with 80 articles, 12 of which overlap and get merged.
How do you carry out a content audit?
Collect all URLs with a crawl and add data from Google Search Console and Google Analytics. Assess each page on performance, freshness and quality, and choose an action. Start with the pages that deliver the most or only just miss the mark. If you want support, our team can help with content marketing.