E-E-A-T

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It is a framework from Google’s Search Quality Rater Guidelines that reviewers use to assess content quality. E-E-A-T is not a direct ranking factor, but it matches what Google’s systems try to reward.

Why is E-E-A-T important?

• Trust: according to Google, trustworthiness is the most important element.
• Sensitive topics: for health, money and legal matters it carries extra weight.
• Differentiation: real experience sets your content apart from generic text.

Examples of E-E-A-T

• An author box with name, role and background.
• A review with original photos and test results.
• Clear sources for figures and claims.
• Visible company and contact details.

How do you apply E-E-A-T?

Have content written or reviewed by someone who knows the subject, and name that person. Show first-hand experience, case studies and evidence, and refer to reliable sources. Make sure your site is secure and transparent. See also our content marketing approach.