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Manual action

Definition in short: A measure taken by a Google reviewer against a site that violates its spam policies.

What is a manual action?

A manual action is a measure that a Google reviewer takes by hand against a website or pages that violate Google’s spam policies. As a result, the site or part of it can rank lower or disappear from search results. Google reports a manual action in Search Console, under Security and Manual Actions.

Why is a manual action important?

  • Immediate effect: you can quickly lose a lot of visibility and traffic.
  • A clear notice: you are told what is wrong, unlike with an algorithmic drop.
  • Recovery is possible: once you fix the issue, you can request a review.

Examples of a manual action

  • Unnatural links pointing to your site, such as bought links.
  • Thin content with little or no added value.
  • Hidden text or cloaking.
  • Spam in comments or on a forum on your own site.

How do you handle a manual action?

Open the Manual Actions report in Search Console and read the notice. Fix the problem completely on the pages named and then submit a reconsideration request explaining what you did. For link problems, our link building work can help.