What is evergreen content?

Evergreen content is content that stays relevant and useful no matter when someone reads it. The topic hardly changes, so such a page can keep bringing in traffic for months or years. The opposite is time-sensitive content, such as news items or articles about a promotion or trend.

Why is evergreen content important?

Lasting traffic: one good article can attract visitors for years.
Better return: your investment in writing keeps paying off.
Authority: comprehensive, timeless guides are linked to and shared more often.

Examples of evergreen content

“How do you choose running shoes?” for a sports store.
“How much does a new bathroom cost?” for a builder.
A step-by-step guide to requesting a quote.
Not evergreen: “The best Black Friday deals this year”.

How do you create evergreen content?

Choose topics people search for all year round, and write the page completely and clearly. Leave years out of the URL and title where possible and review the content at least once a year. That is how content marketing builds lasting visibility.

Evergreen content