Google Premier Partner
Meta Business Partner
Sander van der Poel
I combine my own expertise in web design, SEO/GEO and marketing strategy with the day-to-day leadership of our multidisciplinary team of SEO/GEO specialists, web designers and software engineers. I am ultimately responsible for our AI strategy and innovation, translating technological possibilities such as AI automations and smart marketing applications into scalable, profitable services for clients and more efficient internal processes.
- Marketing strategy
- AI marketing
- SEO & GEO
- At MarketingConcurrent since
- 2019
- Experience in online marketing
- 10+ years
- I speak
- NL · EN
Sharp on opportunities, honest in advice
In 2016 I graduated in Commercial Economics at the HU University of Applied Sciences Utrecht. I rolled straight from my graduation internship into a marketing job and specialised further in online marketing from there, mainly the non-paid side. Ten years on, I have learned a lot about online marketing, but I also really enjoy helping my colleagues with difficult questions.
I get energy from engaged clients. I'm proactive and see exactly where the opportunities lie. I am always honest: if it benefits the result, I don't mind pushing back. Clear agreements matter to me, and I keep my promises. I separate the main issues from the side issues and like pressure: I'd rather have a full agenda than sit still.
Cases from Sander’s field
SSchuimwinkel: from a local business to €3,000,000 per year.
With Google Ads from barely any revenue to €3M per year at a ROAS of 900%. Several new countries were launched successfully and the webshop migrated to Shopify.
LLavos Reiniging: +1100% more leads since launch.
Hugely increased the volume of leads via Google Ads and made major gains in profitability, with a 22% lower cost per lead (CPA) since the start of our partnership.
CCircular IT group: +144% organic growth year-on-year.
Achieved +144% organic growth (YoY) in a competitive market. The formula: an international SEO strategy with a sharp mix of technique, high-quality content and authoritative link building.
A quick introduction
- Lives in
- Wijk bij Duurstede
- Outside work
- I like gaming on the PS5 and working out at the gym.
- Favourite tool
- Claude and ChatGPT.
- Fun fact
- I like convenience and sometimes have a peanut butter wrap for lunch.
SEO is not a standalone channel, it strengthens all of your marketing. A better website, sharper market insight and more return on every other channel.
Want to talk it through with Sander?
Book a free strategy call. Within 30 minutes you will know where your growth opportunities are.
