Google Premier Partner
Meta Business PartnerWhat is dayparting?
Dayparting is dividing the day or week into time slots and deciding per slot whether and how strongly you advertise. In Google Ads you do this with ad scheduling: ads run only on chosen days and hours, or you bid higher or lower at certain moments. The term originally comes from radio and television.
Why is dayparting important?
- Availability: you avoid clicks at times when nobody picks up.
- Budget at the right time: you concentrate your daily budget on hours with the most conversions.
- Insight: time-of-day patterns show when your audience responds.
Examples of dayparting
- A plumber advertises on weekdays from 7:00 to 18:00 and on Saturday mornings.
- A sporting goods store bids 15 percent higher in the evening hours with manual bidding.
- A B2B software company pauses ads in the evening and on weekends.
How do you use dayparting?
First analyze conversions by day and hour in Google Ads, then build a schedule for the hours that clearly stand out. Wait until you have enough data before excluding hours, because a small sample says little. With Smart Bidding, Google ignores most manual bid adjustments, so mainly limit the hours there. More under Google Ads.