What is ad scheduling?

Ad scheduling lets your Google Ads ads run only on chosen days and hours, or lets you bid more or less at those times. You set the schedule per campaign. Dayparting is the common term for the same idea. This way you align your ads with when you are available or when customers buy.

Why is ad scheduling important?

Less waste: no budget on clicks during hours when nobody responds.
Fits your business: you advertise when your phone is answered or your team follows up leads.
Insight: reporting by day and hour shows where you can adjust.

Examples of ad scheduling

An installer runs ads with a call asset only on weekdays from 8:00 to 17:00.
A sporting goods store bids 20 percent higher in the evening hours with manual bidding.
A B2B software company pauses campaigns outside office hours and on weekends.

How do you use ad scheduling?

First check in reporting by day and hour when conversions come in, and only then create a schedule. With Smart Bidding, Google ignores most manual bid adjustments, so there you mainly decide when your ads run. Get help with Google Ads campaigns.

Ad scheduling