What are call assets?

Call assets are assets that add a phone number to your Google Ads ad, so people can call with one tap or click. On mobile a call button appears and on desktop the number is shown with the ad. You can measure calls as a conversion and limit calling to your opening hours.

Why are call assets important?

Direct leads: for service businesses, calling is often the fastest step.
Easy on mobile: nobody has to retype a number.
Measurable: with conversion tracking you see how many calls your ads generate.

Examples of call assets

A plumber with an emergency service adds his number and runs the asset only during hours he picks up.
A dental practice lets new patients book an appointment straight from the call button.
A B2B software company counts calls above a minimum duration as a conversion.

How do you use call assets?

Add a number that is actually answered during the hours you set and schedule the asset for those same hours. Set up conversion tracking for calls, for example with a minimum call duration, so you measure quality and not only volume. Start with your Google Ads campaigns.

Call assets