Google Premier Partner
Meta Business PartnerWhat are image assets?
Image assets are photos or images that you attach to a Google Ads ad, so it can appear with an image in the search results. You upload an image in the required aspect ratio, such as square or landscape, and Google shows it when it expects that to improve performance.
Why are image assets important?
- More attention: an image stands out among text results.
- Clearer offer: a product photo shows right away what you sell.
- Reuse: you use photos you already have.
Examples of image assets
- A sporting goods store shows a product photo on a neutral background.
- An installer shows its own photo of an installed heat pump.
- A B2B software company shows a screenshot of its dashboard.
How do you use image assets?
Use sharp, original images without text overlay or collage that clearly show what you offer. Upload square and landscape versions and check that you hold the rights, because images must comply with Google’s policies. Add them to your Google Ads campaigns.