What is the Display Network?

The Display Network is Google’s network of websites, apps and other places, such as Gmail, where you show visual ads with images. You reach people through audiences, topics or placements instead of only through keywords. The network is widely used for brand awareness and remarketing.

Why is the Display Network important?

Wide reach: you reach people while they use websites and apps.
Visuals and brand: images help you build awareness.
Remarketing: you reach earlier visitors again.

Examples of the Display Network

A sporting goods store shows an image to visitors who left a product in their basket.
A plumber builds awareness among homeowners in the region with responsive display ads.
A B2B software company targets audiences interested in accounting.

How do you use the Display Network?

Choose a clear goal, such as awareness or remarketing, work with audiences and placement exclusions, and supply strong images. In May 2026 Google announced that standalone Display campaigns are being folded into Demand Gen; the Display Network as a way to reach people stays. See our Google Ads campaigns.

Display Network